ABOUT THIS CAMPAIGN
1-800-Hanson's is a windows, roofing, and siding company with locations throughout Michigan and Ohio. They are best known for their catchy jingle, "Get It Done." Their most common customers are female head of households, so this TV campaign was targeted toward reaching more of a family audience. The jingle was re-recorded with a youth choir to emote playfulness. The campaign increased the number of leads Hanson's received by 32% and increased sales by 19% in the first three months that it ran in the Midwest region.
MY PROJECT ROLES: Script writing, casting the talent, co-directing, organizing / managing production of spots and choir recording, as well as editing video & graphics.
