ABOUT this project
Art Moran Buick-GMC / Mitsubishi is a car dealership serving the Metro-Detroit area. The dealership's brand personality is helpful, family-friendly, and relaxed. The TV campaign I worked on for them called "Whatever It Takes" pushes their slogan to an absurd, comedic level while driving home the message that the Art Moran team will go above and beyond to serve their customers, both before and after a sale. This campaign ran for two years, during which the dealership saw sales increase significantly. They also recorded an increase in new customers.
MY ROLES: Concept and scripts (assisting), overseeing & managing production, simulated screen animations, music selection, editing of video and graphics.
